The Social Side of Tragedy
I’m pretty sure we all saw the Facebook posts/tweets/Instagram pics/Snapchats over the weekend. They looked something like this….. Or this….. Or even this…… If you are a social media manager, you probably quickly cancelled all non-tragedy related posts, and immediately switched over to image quotes like the ones above to show your client’s support for […]
What Do You Mean You Aren’t On Social Media????
I do a lot of different work for my clients. From social media 101 and social property set up, to long-running campaigns spanning multiple properties, I do it and see it all. And the one thing that always floors me is the people that are in business and have ABSOLUTELY NO SOCIAL PRESENCE. Why? Why […]
What Do I Want To See On Your Facebook Page?
So this post is written from my perspective as not just a social media consultant, but also as a consumer. Everyone is seeing those “Suggested Pages” on Facebook now. It’s right in your timeline, and it’s pages that Facebook thinks you might be into. Or, you get a message from a friend asking you to […]
Finding Your Social Media Niche
When it comes to social strategy, it’s easy to get bogged down with the big sites; Facebook, Twitter, Linked In and Google+. Yes, I just called G+ one of the big sites. But for a site with a specific audience, it’s important to seek out niche social sites where your audience congregates. Sure, everyone and […]
The Magic of Retargeting
There are many times that I mention retargeting; to clients, to friends, to unsuspecting clerks at stores. Without fail, I always seem to get a glazed or confused look that says “Huh? What the heck? What were you targeting that you missed and have to retarget? Are you shooting something? ARE YOU A TERRORIST??” Okay, […]